A beginner-friendly area dense with cosmetics, fashion, cafes, and food. Take the Airport Railroad to Seoul Station, then one stop on Line 4 and you're there, no getting lost.
The holy ground of Korean cosmetics. This flagship store is first to stock new releases and best-sellers. Tax-free counter and plenty of promotions for foreign visitors.
📍About a 3-min walk from Myeongdong Station 🕐10:00–22:30A giant 12-story Daiso right in front of Myeongdong Station. Korea-exclusive goods and cosmetics collabs at rock-bottom prices. Perfect for souvenir hunting.
📍Right by Myeongdong Station 🕐10:00–22:00Myeongdong's long-established luxury department store. The main building carries luxury brands, while the annex targets younger shoppers. There's also a basement food court and a duty-free store.
📍About a 7-min walk from Myeongdong Station 🕐10:30–20:00One of Korea's signature fragrance brands. Buying perfumes, hand creams, and diffusers as a set is popular too.
📍About a 5-min walk from Myeongdong Station 🕐11:00–22:00The young people's neighborhood around Hongik University. Street fashion, clubs, live music venues, and street performances all gather here. The trendy cafe district of Yeonnam-dong is also within walking distance.
A pedestrian-only street stretching from the main gate of Hongik University. On weekends it buzzes with street concerts and dance performances. A mecca for K-POP cover dance.
📍About a 5-min walk from Hongik Univ. Station Exit 9A youth-focused shopping complex directly connected to Hongik Univ. Station. ZARA, H&M, MUSINSA, and more fashion brands all under one roof.
📍Directly connected to Hongik Univ. Station 🕐10:30–22:00The brick-and-mortar store of "MUSINSA," Korea's largest online fashion mall. The focus is on simple, basic Korean clothing.
📍About a 7-min walk from Hongik Univ. Station 🕐11:00–22:00On Friday and Saturday nights, the clubs and live houses stay open all night. Everything from K-POP to EDM. ID required (bring your passport).
📍About a 10-min walk from Hongik Univ. Station Exit 9